Field notes on vibe scaling.
Ideas, playbooks, and product updates for founders running the commercial side of a fast-moving company.
What is vibe scaling?
Vibe coding let you ship a product in a weekend. Vibe scaling is running the business with the same speed and lightness — here's what that looks like in practice.
Jun 2026 · 5 min read
ProductWhy memory is the most important layer
Most tools forget. We argue that a business which remembers everything compounds into something no competitor can copy.
May 2026 · 5 min read
FoundersThe first 90 days after product-market fit
The work doesn't shrink after PMF — it changes shape. A practical guide to standing up operations without hiring a team.
May 2026 · 5 min read
ProductDesigning a command bar founders actually use
Plain English in, the right tool out. The design principles behind the Baseok command bar.
Apr 2026 · 5 min read
FinanceReading your runway like an investor
Eight months of runway isn't a number — it's a decision. How Baseok benchmarks and interprets it for you.
Apr 2026 · 5 min read
CompanyBuilding Baseok in public
Why we're sharing our roadmap, our metrics, and our mistakes with the first 50 founding members.
Mar 2026 · 5 min read
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